Makeshift Focus Group

We didn’t get to go run the focus group with college kids. They had class until 1:20 and didn’t have time to come to the focus group.

So we shifted our test to Prozone Mall. We had the booth set up for 20 minutes, 30–40 people crossed, and then we got kicked out by management. Out of the 30–40 people who crossed, only 1 person interacted with the booth and that person didn’t vote. There are too many distractions in the mall and the people who come are in a trance talking with their friends while.

Then we ran our next validation in Racecourse outside Valarmathi Mess. Over a period of 1 hour, 200 people crossed the booth and only 3 people stopped to to really see what the booth is. 50 people looked at the booth as they crossed but they never stopped.Of the 3 people who stopped, only 1 voted. We tried talking to the ones who looked at our booth and didn’t stop, but they didn’t want to stop walking. And the one’s who did, they told the question was not interesting them.

At the end of the day, we showed the booth to some of our friends for the first time. These are the suggestions they gave to make it more attractive in general public areas:

• make the buttons bigger to make “Press To Vote” clearer to passerby’s
• make the questions more intuitive based on where we are setting up

The other major suggestion they made was our voting process is as simple as possible, however scanning the QR to see results is too hard. They suggested to show the results directly on the booth right after each vote is cast.

Right now the questions cannot be interesting enough on a daily basis to get the majority population to scan the QR to check results. Giving them a regular awareness of the results overtime will build a curiosity on what the results for each question is.

Stay tuned for the next update 💂🏼‍♂️